Selling

Hello All:
On Thursday, Septebmer 17th EWN will be hosting an event titled "Selling Outside Your Confort Zone". In today's economy selling "smarter" is a requirement ~ but how do we take the "fear" out of the all important action/s of selling ourselves, products, etc.?
 
It seems the word itself can trigger NEGATIVE feelings and response. Why?  I'm a proud sales executive....but I can tell you I've had to defend the profession most of my career? 
 
Things to remember about great sales people.  We see the profession as a strong ability to understand and communicate. We listen and hear our customers and then are able to intelligently communicate ideas and solutions. If our product our service happens to "fit" a need our client may have we WIN. The art of selling is knowing the path to take and the questions to ask along the way.  Leading our clients and seeing ourselves as the "quarterback" of the team gives us a winning combination. 
 
So, lets learn together - how we can best reach oustside our comfort zone! See you in September at EWN's September 17th event. Georgia Dudley, Founder Empowering Women Network, Inc.
www.empoweringwomen.net
 

Hello All - Just a quick note on "Selling in a Down Economy".  I have a set of amazing Sales Coaching Clients who are "nervous" about the economy.  They are getting push back from their clients on purchasing goods and services.  The reason:  "Reduction in Spending" or perhaps they are hearing, "Work force Reduction", etc.  The news certainly confirms these findings!
 
TIP 1 - Let's remember why companies purchase goods and services in the FIRST place....to either SAVE THEM or MAKE THEM ($) money.  Most products and services - when cost justified using a ligitmate ROI ~ can show these companies how to save money and/or make money in any type of economy.  If for example work force reduction is the issue (remember things still have to get done).  Can your product and/or service support the "gap" in productivity or the length of time to market companies will may face with a workforce reduction?
 
TIP 2 - Don't let other "down and out" sales folks compromise your own motivation or sales efforts.  You may have to work harder, make more contacts, reduce your margins a little - however business is being done while you are worrying about getting it done!
 
TIP 3 - Get out and NETWORK ~ find new venues, go more often, contact customers and friends for referrals. 
 
TIP 4 - Go back to the basics!  Make sure you brush up on your SPIN selling techniques and have a defined Sales Process.  Keep records of your progress and make MORE CALLS!
 
TIP 5 - HANG in there - this too will pass!
 
See you next week!  Georgia Dudley, Founder Empowering Women Network, Inc.